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Vardinon Local Store SEO Optimization

 

Vardinon Local Store SEO Optimization

How Skouter Digital helped TNGShopper increase foot traffic by optimising the SEO performance of Vardinon Local Stores? 

 

The Challenge 

Vardinon, a leading houseware and kitchenware retailer in Israel, operates a network of stores across the country, primarily located in malls. While the brand enjoys strong recognition in physical retail, its local digital presence did not reflect the same strength. The lack of a location-focused digital strategy meant that customers searching for nearby Vardinon stores or promotions often missed out. Vardinon needed a way to enhance discoverability and connect better with local audiences online to increase store visits.

 

What We Did

To tackle this challenge, we designed and executed a hyper-local digital strategy focused on Vardinon’s physical store locations. Our approach included:

  • Creation of Local Business Profiles: We developed and optimised individual profiles for each Vardinon store, ensuring that accurate, relevant information was available for local search users.

  • Focus on Local Search Intent: We researched local search behaviours and integrated custom keywords that aligned with how nearby customers searched for products and store information.

  • Highlighting In-Store Campaigns: We amplified visibility for in-store promotions and seasonal campaigns through each store's digital presence, encouraging engagement and driving foot traffic.


Vardinon Store Pages:




 

vardinon-store

The Results

Our work with Vardinon resulted in clear and measurable outcomes:

  • Greater Search Visibility: Vardinon's stores began to appear more frequently in local Google search results, reaching more potential customers.

  • Better Keyword Performance: By focusing on customised local keywords, we improved search engine visibility and relevance across store locations.

  • Increased Foot Traffic: The improved digital presence led to a higher number of store visits, as local customers became more aware of nearby offers and events.

This case highlights how strategic local digital optimisation can effectively bridge the gap between online visibility and in-store customer engagement.

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