Skip to main content
Contact Us

Blue Banana Local Store SEO & GEO Optimization

 

Blue Banana SEO & GEO Optimization

How Skouter Digital helped Blue Banana increase online presence by optimising the SEO & GEO performance of Blue Banana Local Stores? 

 

The Challenge 

Blue Banana, Spain's first carbon-negative clothing brand, has built a strong reputation among young, eco-conscious consumers. With a growing network of physical stores across the country, the brand was well-positioned to meet in-person demand. However, their online presence hadn’t kept pace with the latest changes in search engine and generative engine algorithms, which now prioritise localised, intent-driven searches.

A critical gap emerged: high-intent customers searching for specific products, like "sustainable hoodie in Madrid", were being directed to competitors, even when Blue Banana had the exact product in stock at a nearby store. This disconnect between local inventory and digital discoverability resulted in lost foot traffic and missed sales opportunities. Their digital visibility at a local product level was insufficient to meet the demands of these high-intent queries.

 

What We Did

To bridge the gap between Blue Banana's local inventory and digital search intent, we implemented a comprehensive local digital strategy:

  • Store-Specific Local Business Multisites: We developed individual, geo-targeted microsites for each store location, tailored to reflect local inventory, promotions, and store details.

  • AI-Powered Execution: We orchestrated multiple AI agents to automate and scale heavy SEO and content tasks across all locations.

  • Search Intent Targeting: Leveraging insights from local search behaviour, we prioritised high-intent queries and integrated locally customised keywords to optimise for both traditional and generative engine search results.

  • Buy-Intent GEO Optimisation: We fine-tuned content and metadata to align with transactional queries like "buy organic cotton t-shirt in Barcelona," ensuring better matches between local demand and product availability.

 

Blue Banana Store Pages:

Madrid Fuencarral 47 Store
Valencia Store
Madrid Goya Store
Sevilla Store
Málaga Store
Santander Store
Bilbao Store
Barcelona Rambla Cataluña Store
Madrid Fuencarral 41 Store
Pamplona Store 
Córdoba Store 
Granada Store
Murcia Store
Oviedo Store
Valladolid Store
Parquesur Store
San Sebastián Store 
Vigo Store 
Zaragoza Store
A Coruña Store

 

blue banana seo and geo case study

The Results

Our strategy delivered measurable improvements across Blue Banana’s digital ecosystem:

  • Expanded Online Asset Footprint: The creation of dedicated local pages multiplied their visibility opportunities across search engines.

  • Improved Google Search Rankings: Local business sites began ranking prominently for key transactional queries.

  • Increased Local Keyword Visibility: Blue Banana appeared more frequently in searches containing geographic and product-based intent.

  • Boosted GEO Presence: The brand now maintains strong digital visibility across its physical store locations, directly connecting local inventory to local demand.

Through this strategy, Blue Banana reclaimed valuable search traffic, maximised in-store opportunities, and strengthened its connection with eco-conscious consumers searching locally for sustainable fashion.

Looking for assistance with your project?

Our team is here to assist you with your website or brand needs. We offer a complimentary consultation to help determine the most effective approach for your exciting new project. Whether you prefer to fill out our online form or give us a call, our friendly team will guide you through the process and provide expert guidance every step of the way. Contact us now to get started.