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Naaman Local Store SEO Optimization

 

Naaman Local Store SEO Optimization

How Skouter Digital helped Shopper increase foot traffic by optimising the SEO performance of Naaman Local Stores? 

 

The Challenge 

Naaman, Israel’s premier houseware and kitchenware retailer, faced a pivotal challenge: how to amplify their digital presence to reflect their wide network of stores across various mall locations. While their brand was well-known, their digital strategy needed refinement to effectively reach local audiences. With limited visibility in local search results and insufficient focus on in-store promotions online, Naaman sought a solution that would drive both digital engagement and physical store visits.

 

What We Did

To address Naaman’s challenges, we crafted a strategic plan centred around boosting their local store presence online. Our approach included:

  • Store-Specific Local Business Profiles: We created dedicated profiles for each Naaman location, optimised for local searches. These profiles featured key details such as operating hours, services, and special offers to connect with nearby customers.

  • Local Search Intent and Trends: By analysing local search behaviours and trends, we integrated customised, location-specific keywords to improve search engine rankings and align with what local audiences were searching for.

  • In-Store Campaigns and Activities: We highlighted in-store promotions, exclusive deals, and events on their local profiles, creating an engaging digital presence that drew customers into their physical stores.

Naaman Store Pages:

Local-store-seo-optimization

The Results

Our targeted efforts yielded significant results for Naaman, driving both online and offline success:

  • Enhanced Search Visibility: Naaman’s local store profiles gained higher rankings in Google search results, making it easier for customers to discover their nearest locations.

  • Improved Local Keyword Performance: With a focus on customised, locally relevant keywords, Naaman experienced increased visibility in local search queries.

  • Increased Store Visits: The enhanced online presence and promotion of in-store campaigns translated into a measurable uptick in foot traffic to Naaman’s physical locations.

This comprehensive approach empowered Naaman to establish a stronger connection with their local audiences and leverage digital tools to drive real-world results.

Looking for assistance with your project?

Our team is here to assist you with your website or brand needs. We offer a complimentary consultation to help determine the most effective approach for your exciting new project. Whether you prefer to fill out our online form or give us a call, our friendly team will guide you through the process and provide expert guidance every step of the way. Contact us now to get started.