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Booknet Local Store SEO Optimization

 

Booknet Local Store SEO Optimization

How Skouter Digital helped TNGShopper increase foot traffic by optimising the SEO performance of Booknet Local Stores? 

 

The Challenge 

Booknet, Israel’s leading chain of bookstores and leisure stores, offers a wide selection of bestsellers, books, and games. Despite their strong retail presence, Booknet faced the challenge of translating their physical store success into digital visibility. With multiple locations across the country, they lacked a focused local digital strategy. Their stores were underrepresented in local search results, and in-store promotions were not effectively leveraged online. Booknet needed a tailored solution to boost local engagement and drive more foot traffic through digital means.

 

What We Did

To elevate Booknet’s local digital presence, we developed a targeted strategy built around their store network. Our actions included:

  • Local Business Profiles: We created and optimised individual business profiles for each Booknet location, ensuring customers could easily find accurate and detailed information about their nearest store.

  • Local Search Trends and Intent: By analysing regional search behaviours, we integrated customised, location-specific keywords to capture local demand and align with audience intent.

  • In-Store Campaign Highlights: We brought Booknet’s in-store promotions, seasonal activities, and events online to engage local customers and entice store visits.


Booknet Store Pages:




 

booknet

The Results

The implementation of our strategy delivered measurable improvements for Booknet:

  • Improved Search Visibility: Each store gained a stronger presence in Google search results, appearing in more relevant local queries.

  • Custom Keyword Performance: Our keyword strategy led to enhanced visibility by aligning closely with what local customers were searching for.

  • Increased Foot Traffic: With clearer online visibility and more engaging local content, Booknet experienced a noticeable rise in physical store visits.

This initiative strengthened Booknet’s local digital footprint and established a scalable model for promoting in-store experiences through strategic online visibility.

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