Skip to main content

TNG Shopper AI-Powered Content Management Case Study

 

How AI-Powered Content Management Transformed TNG Shopper's Digital Presence

TNG Shopper had built an innovative AI-powered discovery platform helping multi-location retailers get found in Google and AI assistants. AI-powered discovery platform that creates localised product-store pages to help retailers get found in Google, Maps, and AI assistants like ChatGPT and Perplexity, ultimately driving in-store visits.

What makes them unique:

  • Builds a parallel layer of search-ready, indexable pages linking each product to each store location
  • Transforms generic product data into rich, localised content that AI engines confidently cite
  • Operates autonomously—no dashboards, replatforming, or API integrations required
  • Continuously listens to product feeds and local search patterns, refreshing pages automatically

 

But despite having a product that solves a real problem, they struggled to reach the decision-makers who needed it most.

In just 6 months, our AI-powered content strategy helped them dominate their niche, moving from obscurity to first-page rankings.

 

The Challenge 

TNG Shopper wanted to reach their target audience; multi-location retailers, through content marketing. But without a data-driven strategy, their content wasn't connecting with the people searching for solutions like theirs.

 

AI Powered

What We Did

We deployed our AI-powered content process to transform TNG Shopper's digital presence:

1. Deep Audience Research

We analysed their target audience's search behaviour, pain points, and the questions they're asking across Google and AI platforms.

2. Brand Positioning Analysis

We identified the unique angles that would differentiate TNG Shopper in a competitive landscape—focusing on their AI-first approach and headless architecture.

3. AI-Powered Content Generation

Using audience insights as our foundation, we created content specifically designed to rank for high-intent searches and get cited by AI assistants.

 

 

The Results

 

 

6x growth

Search Visibility

35.7 → 12 (page 1-2 rankings)

Average Search Position

+75% increase

Organic Traffic

Shopper-Featured-Images (19)

Key Takeaway

Moving from page 4 to page 1 isn't just an incremental improvement, it's the difference between being invisible and being discovered. For a B2B SaaS platform like TNG Shopper, this visibility translates directly into qualified leads and demo requests.

Looking for assistance with your project?

Our team is here to assist you with your website or brand needs. We offer a complimentary consultation to help determine the most effective approach for your exciting new project. Whether you prefer to fill out our online form or give us a call, our friendly team will guide you through the process and provide expert guidance every step of the way. Contact us now to get started.

About Skouter Digital

 

Skouter Digital is a London-based AI-first digital marketing agency specialising in content strategy, SEO & GEO optimisation, and social media management. We help brands build organic visibility across search engines and social platforms through strategic, audience-focused content.

 

Services:

  • AI-Optimized Blog Content (SEO & GEO)
  • AI-Optimized Website Content
  • AI-Powered Marketing Newsletters
  • AI-Powered Social Media Content
  • Strategic Content Production
2