SEO & Generative Engine Optimisation (GEO)
Search has changed and so has content strategy.
We create blog content that is optimised not only for Google, but also for AI-driven discovery platforms such as ChatGPT, Google SGE, and Perplexity. Every article is designed to answer real user questions, build topical authority, and support long-term organic growth.
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Strategic research, writing, and formatting designed to perform across traditional search engines and AI discovery platforms.
Content architecture optimised for both Google's algorithms and generative AI citation patterns, including answer-first structure, keyword integration, and clear hierarchies.
Every article addresses specific user questions while positioning your brand as an authoritative voice in your industry.
> Compound traffic growth that multiplies over time
Unlike paid ads that stop working when you stop paying, blog articles continue generating traffic for years. The average blog post generates traffic for 2+ years after publication. With consistent publishing, your traffic compounds — 12 months of blogging typically delivers 10-15x more traffic than month one, and growth continues accelerating.
> Capture buyers at every stage of their journey
Blog content reaches prospects long before they're ready to buy. Educational articles attract early-stage researchers, comparison content engages active evaluators, and solution-focused posts convert ready buyers. Companies with blogs generate 67% more leads per month than those without.
> Build authority that competitors can't quickly replicate
A library of 50-100 authoritative articles takes competitors 12-18 months to match. Early movers establish category ownership that shapes how buyers think about solutions. When your articles dominate search results AND AI answers, you become the default expert.
> Own the narrative in AI-powered search
58% of consumers trust AI recommendations — but AI can only recommend what it knows about. Comprehensive blog content ensures AI platforms like ChatGPT and Perplexity cite your expertise when answering industry questions. While competitors wait, you're capturing mindshare in the platforms defining the future of search.
Random blog posts don't build authority, strategic topic clusters do. We group related articles into pillar content + supporting posts, creating comprehensive coverage that signals expertise to both Google and AI platforms. This clustered approach ranks 2-3x faster than isolated articles.
Every article is optimised for traditional search AND AI citation:
AI drafts, humans perfect. Every article goes through:
We don't just deliver articles, we recommend publication timing, internal linking opportunities, promotion strategies, and content refresh schedules. After 90 days, we identify underperforming content for optimisation and high-performers for expansion.
Challenge: A London-based aesthetic clinic needed to improve online visibility in a competitive local market.
Our Approach: We rewrote their website content with AI-compatible formatting, local SEO optimisation, and answer-first structure addressing common aesthetic treatment questions.
Results:
This case demonstrates the compound value of AI-optimised content, it performs across traditional search AND emerging AI platforms, capturing traffic other businesses miss entirely.
We're GEO pioneers in the UK market
Fewer than 5% of agencies understand Generative Engine Optimisation. We're leading the UK market in AI-compatible content, giving our clients first-mover advantage.
Our blog programs typically deliver higher traffic growth within but more importantly high-intent audience, with growth continuing to accelerate. We don't just create content, we build content engines that compound in value.
Every topic is chosen based on business value, not just search volume. We prioritise content that drives revenue, not vanity traffic. Our fractional CMO background means we align content with business goals.
Monthly reports show exactly what's working: rankings, traffic sources, engagement metrics, AI referrals and conversion attribution. You see clear ROI, not vanity metrics.
SEO optimises for traditional search engines like Google through keyword targeting and technical optimisation. GEO optimises for AI-generated responses from ChatGPT, Perplexity, and Google AI Overviews through answer-first structure and citation-worthy formatting.
We coordinate topic calendars to avoid overlap. Many clients use our service for consistent baseline publishing while writing timely, founder-led, or highly specific pieces internally. We complement your efforts rather than replacing them.
Yes, through topic clustering and authority building. Instead of targeting competitive keywords directly, we create comprehensive topic coverage that builds topical authority. Over time, this signals expertise to Google and improves rankings for competitive terms.
Existing articles continue generating traffic indefinitely. However, traffic growth plateaus without new content. Competitors publishing consistently will eventually overtake you. Think of blogging like compound interest, stopping contributions halts growth.
